5. Your newsletter comes from some nonsensical address
A newsletter coming from an email address like this — [email protected] — is a huge NAY!!!!!
Doesn’t matter whether it’s just a simple marketing email or a well-curated newsletter, at the end of the day it’s a human who is going to read it. Therefore, it is important to build a connection and that can be done when the actual writer sends the email.
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So you’ve started a newsletter, huh? Well, good for you! But before you do anything else, I think there’s a little something you should know. Most newsletters SUCK. They are often ineffective and suck at converting.
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