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1. Your newsletter is boring
It seems that youāre not sure what to write.
But then an email has to go out every week, right? So, you ended up sending a product update and whatās going on at your company.
I really don't want to read that.
4
25 reads
2. It was all about YOU and not about ME
Why are you talking so much about your company? I know about your company and maybe thatās the reason I subscribed to your newsletter.
But the āYOUā factor is getting too much to handle.
What about my preferences? You didnāt think of considering what actually I would like to read?
Too bad!
4
21 reads
3. The advertisements are irritating
Understandably, advertisements are a good source of revenue for companies.
But pal, is it fair to add ad banners on the top, in the middle, at the bottom ā basically everywhere?
No, I suppose!
4
11 reads
4. You are using the wrong tool
Many people believe that it doesnāt matter what tool you choose for your email marketing campaigns if your content is top-notch.
But let me tell you something ā this isnāt the complete truth.
The right email marketing tool is just as important. Because you need to keep your email list (contacts) well organized, engage them with your business, establish your brand authority, and drive more leads.
4
13 reads
5. Your newsletter comes from some nonsensical address
A newsletter coming from an email address like this āĀ connect@companyname.comĀ ā is a huge NAY!!!!!
Doesnāt matter whether itās just a simple marketing email or a well-curated newsletter, at the end of the day itās a human who is going to read it. Therefore, it is important to build a connection and that can be done when the actual writer sends the email.
4
14 reads
6. Itās written to everyone, not to me
When I started reading your newsletter, I had this strong feeling that itās a single copy with little to no effort.
What I mean by that is that your entire email list is receiving the same email; only the āfirst_nameā gets changed.
4
13 reads
The Outlook
The secret behind successful newsletters lies in proper planning. And if you are passionate about improving the quality of your newsletter, then you should start working on it.
4
19 reads
CURATED BY
CURATOR'S NOTE
So youāve started a newsletter, huh? Well, good for you! But before you do anything else, I think thereās a little something you should know. Most newsletters SUCK. They are often ineffective and suck at converting.
ā
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