Your Email Newsletter Sucks. Here's Why - Deepstash
Your Email Newsletter Sucks. Here's Why

Your Email Newsletter Sucks. Here's Why

sapnepublication.com

7 ideas

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116 reads

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1. Your newsletter is boring

It seems that you’re not sure what to write.

But then an email has to go out every week, right? So, you ended up sending a product update and what’s going on at your company.

I really don't want to read that.

4

25 reads

2. It was all about YOU and not about ME

Why are you talking so much about your company? I know about your company and maybe that’s the reason I subscribed to your newsletter.

But the “YOU” factor is getting too much to handle.

What about my preferences? You didn’t think of considering what actually I would like to read?

Too bad!

4

21 reads

3. The advertisements are irritating

Understandably, advertisements are a good source of revenue for companies.

But pal, is it fair to add ad banners on the top, in the middle, at the bottom – basically everywhere?

No, I suppose!

4

11 reads

4. You are using the wrong tool

Many people believe that it doesn’t matter what tool you choose for your email marketing campaigns if your content is top-notch.

But let me tell you something — this isn’t the complete truth.

The right email marketing tool is just as important. Because you need to keep your email list (contacts) well organized, engage them with your business, establish your brand authority, and drive more leads.

4

13 reads

5. Your newsletter comes from some nonsensical address

A newsletter coming from an email address like this — connect@companyname.com — is a huge NAY!!!!!

Doesn’t matter whether it’s just a simple marketing email or a well-curated newsletter, at the end of the day it’s a human who is going to read it. Therefore, it is important to build a connection and that can be done when the actual writer sends the email.

4

14 reads

6. It’s written to everyone, not to me

When I started reading your newsletter, I had this strong feeling that it’s a single copy with little to no effort.

What I mean by that is that your entire email list is receiving the same email; only the “first_name” gets changed.

4

13 reads

The Outlook

The secret behind successful newsletters lies in proper planning. And if you are passionate about improving the quality of your newsletter, then you should start working on it.

4

19 reads

CURATED BY

whattheharsh

Content Marketing Specialist and Blogger

CURATOR'S NOTE

So you’ve started a newsletter, huh? Well, good for you! But before you do anything else, I think there’s a little something you should know. Most newsletters SUCK. They are often ineffective and suck at converting.

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