Understandably, advertisements are a good source of revenue for companies.

But pal, is it fair to add ad banners on the top, in the middle, at the bottom – basically everywhere?

No, I suppose!

Many people believe that it doesn’t matter what tool you choose for your email marketing campaigns if your content is top-notch.

But let me tell you something — this isn’t the complete truth.

The right email marketing tool is just as important. Because you need to keep your email list (contacts) well organized, engage them with your business, establish your brand authority, and drive more leads.

A newsletter coming from an email address like this — connect@companyname.com — is a huge NAY!!!!!

Doesn’t matter whether it’s just a simple marketing email or a well-curated newsletter, at the end of the day it’s a human who is going to read it. Therefore, it is important to build a connection and that can be done when the actual writer sends the email.

When I started reading your newsletter, I had this strong feeling that it’s a single copy with little to no effort.

What I mean by that is that your entire email list is receiving the same email; only the “first_name” gets changed.

The secret behind successful newsletters lies in proper planning. And if you are passionate about improving the quality of your newsletter, then you should start working on it.