Judkins will draw on an extraordinary range of reference points, from the Dada Manifesto to Andy Warhol's studio, via Steve Jobs, Nobel Prize-winning economists and many others, and distil a lifetime's expertise into 90 succinct chapters. Along the way he shares the story of the most successful class in educational history (in which every single student won a Nobel prize); shows why graphic nudity during public speaking can be both a curse and surprisingly persuasive; and reveals why, in the twenty-first century, it's technically illegal to be as good as Michelangelo

continues...

Now this book is known as a self-help book/self-improvement book and I need to mention that it is not a book you can read in a week. Because every section makes you examine them, make conclusions and take action (if it will be helpful in your life). To make my point clear I will add one comment from another reader of this book (with which I completely agree with): "So it says here that I started this book last year, and that is completely fine. This book is not to be devoured. I read this book in chunks.

My review

Whenever I felt like I needed a boost of motivation and to clear my mind, I would read a bit of this book.This book is honestly amazing for one reason: it combines amazing stories and success stories to make a point. We've all heard about creativity, about thinking outside the box (and they are reinforced here), but the stories that you may have (or may not have) heard of make this book more special. You get to learn applications of creativity and the way the author writes them makes them stick with you.

The author is obviously an expert in the field of creativity and I liked the format the author put an effort into completing. Basically, one entry talks about a particular topic in creativity, and when it is finished the entry is followed by a quote that is relevant to the entry. After that, the author directs you to other entries in this book and somehow connects them together. I did not bother reading it in that format because I thought it might get too confusing for me, so I just read it from start to end."

About the book(general information)THE ART OF CREATIVE THINKING reveals how we can transform our businesses, our society and ourselves through a deeper understanding of human creativity. Rod Judkins, a lecturer in creativity at the world-famous St Martin's College of Art, will examine the behaviour of successful creative thinkers and explain how all of us can learn from them to improve our lives.

The art of creative thinking by Rod Judkins

for reading more reviews and making the decision about reading this book or not, I will give you the link: https://www.goodreads.com/book/show/24905747-the-art-of-creative-thinking

Ending

Get ready to get inspired In short and engaging entries, this deceptively simple volume presents examples of creative thinkers from the worlds of writing, music, architecture, painting, technology, and more, shedding light on their process, and showing how each of us can learn from them to improve our lives and our work. Subjects range from the grueling practice schedule of the Beatles and the relentless revisions of Tolkien, Sondheim, and Picasso to the surprisingly slapdash creation of The Simpsons. You’ll learn about the most successful class in history (in which every student won a Nobel Prize), how frozen peas were invented, why J.K. Rowling likes to write in cafes, and how 95 percent of Apocalypse Now ended up on the cutting-room floor. Takeaways include: - Doubt everything all the time. - Plan to have more accidents. - Be mature enough to be childish. - Contradict yourself more often. - Be practically useless. - If it ain’t broke, break it. - Surprise yourself. - Look forward to disappointment. - Be as incompetent as possible.

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Get ready to get inspired   In short and engaging entries, this deceptively simple volume presents examples of creative thinkers from the worlds of writing, music, architecture, painting, technology, and more, shedding light on their process, and showing how each of us can learn from them to improve our lives and our work. Subjects range from the grueling practice schedule of the Beatles and the relentless revisions of Tolkien, Sondheim, and Picasso to the surprisingly slapdash creation of The Simpsons. You’ll learn about the most successful class in history (in which every student won a Nobel Prize), how frozen peas were invented, why J.K. Rowling likes to write in cafes, and how 95 percent of Apocalypse Now ended up on the cutting-room floor. Takeaways include: - Doubt everything all the time. - Plan to have more accidents. - Be mature enough to be childish. - Contradict yourself more often. - Be practically useless. - If it ain’t broke, break it. - Surprise yourself. - Look forward to disappointment. - Be as incompetent as possible.

Ending

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