The Endowed Progress Effect
How a reward is framed, and the steps the customers must take to 'earn' the reward, is the key to a successful loyalty plan.
If customers are shown their efforts and the progress they have made, in absolute terms, with a clear path on what to do next, it is more likely they will push themselves to complete the program.
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Similar ideas to The Endowed Progress Effect
The endowed progress effect
This shows that a person who feels like they're making progress toward a goal is more likely to complete it and faster than a person who feels they’re starting from scratch.
This Endowed Progress Effect Applied
This Endowed Progress Effect is successfully deployed in games like Candy Crush Saga, and websites like Paypal and LinkedIn, which show a prominent progress indicator, with easy to find ways for completing the next milestone. These apps and games use social pressure tactics and freebies to ...
If the answer is “no” or “maybe”
- If you get a “maybe,” make sure you’re clear on what next steps are. It’s okay to say something like, “Could I plan to check back with you when we meet on the 20th?”
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