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How to improve customer experience
Design creates Desirability
The No. 1 reason startups fail is that they try to build something that nobody wants.
People adopt and endorse something which they feel they want at a primal level, with the design appeal of the product/service coming in play.
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The Three Forces
Creating something that people would desire requires examining the three main forces involved.
- The Person: The kind of person the product or service is targeted towards, his likes and dislikes, age, and preferences.
- The Situation: The current situation, climate, m...
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