The three human forces that drive design solutions
The No. 1 reason startups fail is that they try to build something that nobody wants.
People adopt and endorse something which they feel they want at a primal level, with the design appeal of the product/service coming in play.
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Creating something that people would desire requires examining the three main forces involved.
The solution to the problem may not become your product or service automatically, but it can be a process to move towards the best kind of solution.
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Use surprise rewards.
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