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The three human forces that drive design solutions

uxdesign.cc

The No. 1 reason startups fail is that they try to build something that nobody wants.

People adopt and endorse something which they feel they want at a primal level, with the design appeal of the product/service coming in play.

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Creating something that people would desire requires examining the three main forces involved.

  • The Person: The kind of person the product or service is targeted towards, his likes and dislikes, age, and preferences.
  • The Situation: The current situation, climate, m...

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