Lie: You’re “Too Late" - Deepstash
Lie: You’re “Too Late"

Lie: You’re “Too Late"

It’s really hard to be “too late” with a mega-trend.

This fallacy is driven by the fact that humans are terrible at comprehending exponential growth. We see a rapid run-up and assume we're near the peak when the reality is we have just begun the ascent.

As a rule of thumb, when facing a mega-trend, you’re probably still early.

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margarerichard

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