Why we fall for phishing emails - and how we can protect ourselves
Phishing emails are designed to bypass logic and manipulate our emotions.
Phishing is effective because it appeals to our biases and emotions. It tries to get us to make a decision quickly without considering possible biases. This leaves us open to unwise decisions.
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People and businesses often use techniques to get us to do what they want. We go for the “buy two, get one free” offer at the drugstore, or buy the advertised special, even when it is not really needed.
While other people are responsible for the scams, the persuasion mostly happens in our minds.
The age-old tactic of misdirection is employed to distract us from the real issue. Companies and governments even implement it: they release bad news on Fridays or before major holidays with the hope that the weekend will distract us from focussing on the issue.
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