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When it comes to phishing emails, you can lose everything with just a click.
You can give away your most important personal or financial information, download a destructive virus or install malware on your computer that compromises your files.
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Phishing emails are designed to bypass logic and manipulate our emotions.
Phishing is effective because it appeals to our biases and emotions. It tries to get us to make a decision quickly without considering possible biases. This leaves us open to unwise decisions.
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Phishing emails manipulate us via mental shortcuts. There are seven shortcuts or psychological principles of influence that can be exploited by phishers. These include authority, commitment, liking, perceptual contrast, reciprocation, scarcity and social proof.
An example of reciprocity could be getting an emailed coupon and being asked to click on a button to sign up for the retailer's newsletter.
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How people of different ages react to phishing tactics, according to a study:
Nearly half of the participants fell for the phishing emails.
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When you receive an email that asks for important information such as passwords or account numbers, or request payments, offer freebies, especially downloads:
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Social compliance refers to how we respond to people in authority or to those who have the appearance of competence and expertise.
Social proof refers to how we look for cues a...
People and businesses often use techniques to get us to do what they want. We go for the “buy two, get one free” offer at the drugstore, or buy the advertised special, even when it is not really needed.
While other people are responsible for the scams, the persuasion mostly happens in our minds.
The age-old tactic of misdirection is employed to distract us from the real issue. Companies and governments even implement it: they release bad news on Fridays or before major holidays with the hope that the weekend will distract us from focussing on the issue.
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One research survey, involving 20 000 individuals from six continents, wanted to find out why some people are more productive than others.
They found professionals with the highest prod...
Highly productive professionals share the same clusters of habits:
Age and seniority highly correlate with personal productivity.
Habits of seniors include: