Use internal social channels and influencers

nternal social media and collaboration platforms are likely the fastest and most effective way to drive understanding of your change efforts and recruit the people who will champion the transformation.

This more informal channel created greater authenticity, enabled two-way dialogue and made it possible for the CEO to assess employee sentiment as the change efforts unfolded.

Employee influencers should be tapped to initiate online conversation around change efforts , leveraging positive peer pressure to bring colleagues on board and creating a sense of virtual community around the initiative.