The App Notification Analogy

The App Notification Analogy

When we observe App notifications, there is a correlation between the number of notifications sent by the App and the probability that the user opens it.

If the number of notifications is high, there is a greater chance of the user opening the app, while at the same time, a greater risk of annoying the user. This analogy plays the same in the area of the feedback that we receive for our actions.

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