When we observe App notifications, there is a correlation between the number of notifications sent by the App and the probability that the user opens it.
If the number of notifications is high, there is a greater chance of the user opening the app, while at the same time, a greater risk of annoying the user. This analogy plays the same in the area of the feedback that we receive for our actions.
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The Gradient Descent, which is a machine learning technique used in a neural network, provides us with this insight:
The way to overcome the problem of "Feedback Frequency" is to change your 'Step Size', which is inversely proportional to the feedback received. This is done by:
It describes our tendency to commit to something just because we've already invested resources in it—even if it would be better to give up on it.
How to control it: Always reevaluate your processes in light of new evidence.