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Ideas from books, articles & podcasts.
We like to see real work being done. This is best shown in restaurants where customers can see chefs working in the kitchen. It builds anticipation and means we enjoy the end product more.
The effect is the same in the digital world. Search engines that appear transparent about what they are doing in the background are perceived as providing better quality, regardless of whether the results are, in fact, better.
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The spinning wheels, turning egg timers, and moving progress bars we regularly see on our screens when using our electronic devices are often deceptive.
Designers are not trying to give an accurate representation of time, but rather an experience.
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