The innovation of the progress bar - Deepstash

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The innovation of the progress bar

Designers are not trying to give an accurate representation of time, but rather an experience.

Facebook redesigned its loading animation. They noticed that their custom animation of three lines increasing in size from left to right, led users to associate a slow service with Facebook, compared to the spinning wheel, which users associated with their device or their internet being slow.

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MORE IDEAS FROM THE SAME ARTICLE

The spinning wheels, turning egg timers, and moving progress bars we regularly see on our screens when using our electronic devices are often deceptive.

We like to see real work being done. This is best shown in restaurants where customers can see chefs working in the kitchen. It builds anticipation and means we enjoy the end product more.

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