Actions speak louder than words

While many industries promote green values, some may just be paying lip service. To be truly impactful is not easy to do. It requires a transformation, and not everyone will do that.

Legacy industries such as transportation and auto manufacturers, in particular, are under threat of disruption. Many companies are struggling to adapt in the face of change. This requires convincing your workforce to do something different, and it’s hard for all of us humans to change.

• Create a new model or market. 
• Transform the business. 
• Pursue pure-play alignment. This involves shifting to a new venture, rather than transforming an existing business.
• Offer a substitute product. 
• Focus on operational efficiencies. 
• Recognize an a...