“We contacted the 100 designers and artists we admired most and instead asked if we could interview them for a blog on productivity in the creative world. Nearly all of them said yes. After asking a series of questions over email, we offered to construct a portfolio on their behalf on Behance, alongside the blog post. Nobody declined.
This initiative yielded a v1 of Behance that was jam-packed with projects, each from 100 top creatives, built the way we wanted. This manual labor was the most important thing we ever did. It solved our chicken-or-egg problem.”
6
57 reads
CURATED FROM
How to kickstart and scale a consumer business—Step 3: Craft your pitch
lennysnewsletter.com
2 ideas
·192 reads
IDEAS CURATED BY
Behance’s idea for solving chicken-or-egg problem was great
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