How to kickstart and scale a consumer business—Step 3: Craft your pitch

“We contacted the 100 designers and artists we admired most and instead asked if we could interview them for a blog on productivity in the creative world. Nearly all of them said yes. After asking a series of questions over email, we offered to construct a portfolio on their behalf on Behance, alongside the blog post. Nobody declined. 

This initiative yielded a v1 of Behance that was jam-packed with projects, each from 100 top creatives, built the way we wanted. This manual labor was the most important thing we ever did. It solved our chicken-or-egg problem.”