“Ignore the conventional wisdom.
If everybody else is doing it one way, there's a good chance you can find your niche by going in exactly the opposite direction."
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The more one seeks to rise into height and light, the more vigorously do ones roots struggle earthward, downward, into the dark, the deep — into evil.
The Walmart story about entrepreneurship, and risk, and hard work, and knowing where you want to go and being willing to do what it takes to get there. And it's a story about believing in your idea even when maybe some other folks don't….
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