Researching your options and getting to know the details of the businesses you're considering is a crucial part of the stock-picking process. Make sure you don’t end up being blinded by the inside view. It be can incredibly useful to talk to people who are part of the industry. But you don’t want to get so far inside that you lose sight of your impartiality. So remember to always take a step back and consider the outside view before drawing any conclusions. Don’t hesitate to get out of your comfort zone and dig deep when researching your options.
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