According to the authors, there is no objective fact in the marketplace.
As a result, all that exists in the realm of marketing are perceptions in your consumers' minds. Your marketing should exist only to manipulate these perceptions.
You can overcome your flawed marketing instincts only by researching how perceptions are generated and concentrating your marketing campaigns on those preconceptions.
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The book focuses on the fundamentals of marketing and how to avoid breaking these laws.
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Similar ideas to 4: The Law of Perception
Marketing is not a battle of products but a battle of perception.
There are no best products. It's all an illusion. What exists are perceptions in the minds of the customer.
The logical way to think is that you'll succeed based on the merits of the product. But it i...
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