13: The Law of Sacrifice - Deepstash
13: The Law of Sacrifice

13: The Law of Sacrifice

To obtain something, you must first give something up. This is a different approach than line extension.

The authors advocate for three sacrifices:

  • the product line,
  • target market,
  • and ongoing change.

You will be successful if you reduce rather than expand your product line.

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weeklyconcepts

Management concepts explained like tweets.

The book focuses on the fundamentals of marketing and how to avoid breaking these laws.

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