Use callbacks
A callback references a shared experience between you and the recipient, transforming a single moment into an inside joke.
Callbacks are particularly powerful because they make it easy for the other person to reply in kind.
Calling back a shared moment of any kind usually does the trick — but calling back a moment when you and the recipient laughed together, as Daria did, is particularly powerful.
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13. “If we want users to like our software, we should design it to behave like a likeable person: respectful, generous and helpful.”
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It’s easy to get stuck in a design bubble and lose sight of who you are designing for. Throughout the process, remember to take a moment to step back and review your progress compared to the
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