PS: Add a PS

In a series of famous studies on direct mail response, professor and author Siegfried Vogele found that 90 percent of people read the postscript before the body of the letter. Meaning that your PS is likely to be your recipient’s first impression, not the last.

The same is true in email. It’s like finally living out the childhood dream of dessert before dinner. As such, a PS is an impactful way to slip a little levity into an otherwise serious email.