2) Threat of Substitute products - Deepstash
2) Threat of Substitute products

2) Threat of Substitute products

  • Analyze how easily your products can be substituted with others.
  • It will depend on factors such as its relative price, accessibility, and quality.
  • All alternatives should be considered, not just similar products.
  • As an example, airlines compete not just with other airlines, but with train and bus operators as well.

2

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