Science Literacy
Studies prove that merely increasing science literacy straightforwardly is not going to change mindsets. Simply knowing more and lecturing about it is not going to convince the audience.
Scientists should consider how they are deploying knowledge. Facts aren't enough, and they need to tap into the emotions of the audience for fruitful interaction.
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Communicating about Science
Strategy and rhetorician skills need to be deployed, as merely lecturing like a university professor isn't going to do any good:
- Simply explaining science does not tell the audience why it matters to them, and doesn't 'hard sell' the purpose or the motivation of the right information...
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