Scientists, Stop Thinking Explaining Science Will Fix Things. It Won't.
Keep reading for FREE
There is a lot of misinformation about scientific knowledge among the general public. Scientists assume that by explaining science to people they can inform the defend science from public misinformation.
Ironically, the science communication part is having the opposite effect of what scientists are trying to achieve, something known as the 'backfire effect'.
Studies prove that merely increasing science literacy straightforwardly is not going to change mindsets. Simply knowing more and lecturing about it is not going to convince the audience.
Scientists should consider how they are deploying knowledge. Facts aren't enough, and they need to tap into the emotions of the audience for fruitful interaction.
Strategy and rhetorician skills need to be deployed, as merely lecturing like a university professor isn't going to do any good:
reading habits, gather your
remember what you readand stay ahead of the crowd!
Save time with daily digests
No ads, all content is free
Save ideas & add your own
Get access to the mobile app
4.7 App Rating
I am gonna win the day.
MORE LIKE THIS
“A few observation and much reasoning lead to error; many observations and a little reasoning to truth.” - Alexis Carrel