Innovation Capital
There are four factors how innovators build up their innovation capital: Who you are, who you know, what you have done, your ability to draw attention to your ideas. Most notably, innovation capital is something accumulated over time through thoughtful action.
The Cybertruck is then about getting attention and proving that Tesla is one of the world's most innovative companies, specifically for the purpose of building Tesla's ability to win support from stakeholders.
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Tesla’s innovation strategy offers lasting lessons for any innovator, especially in terms of
- how to win support for an idea and
- how to bring new technologies to the market.
Elon Musk is a master of building and using innovation capital to win support for his ideas. To gain support:
- He leverages his past success at PayPal and Space X
- He uses "impression amplifiers". He does more than talk about the new idea. He puts it into physical form to convince skeptics.
- He broadcasts the idea through big media launches to generate a buzz.
- He compares or draws a comparison between his innovation and some other successful one to create an impression of technical superiority.
A part of Tesla's strategy, which forms the core products and requires the most investment, aims to transform an industry by paying attention not just to the product, but to the entire product ecosystem.
- Tesla tends to beat out competitors who try to leverage part of the old internal combustion vehicle architecture by operating on a completely different architecture.
- Tesla is making sure to control the bottleneck - the components that limit the performance of the system. They will thus control the profit center.
- Tesla's strategy also manages the entire set of complements needed for a consumer to ensure a quicker adoption of technology.
RELATED IDEAS
Tesla (formerly Tesla Motors) was founded in 2003 and named after the famous 19th Century inventor Nikola Tesla, who is idolized by the tech community and engineers.
His work in electromagnetic fields, specifically the ‘alternating current’ is the basis of many inventions in the past century.
Currently, there is no widely accepted and agreed basis for ensuring that the machine learning algorithms used in the vehicles are safe.
Autonomous vehicles will use artificial intelligence and machine learning to process the data collected from its sensors to help make decisions about their next actions. The algorithms will help identify the objects detected by the sensors and classify them according to the system's training.
Is a foundational truth that is "known by nature". It is not an assumption or deduction based on another theory or supposition but it’s also not an absolute truth but rather an observed one, meaning further analysis might prove it imprecise.