3. Revenue forecasting models

Get the number of new customers your marketing funnel will generate each month. Revenue from these customers flows into your new MRR, where we’ll pick up the second part of your revenue forecast.

Aside from attracting new customers, there are a few significant factors impacting MRR:

• Expansion and contraction (subscription upgrades or downgrades)
• Churn and reactivation: Customers canceling subscriptions or reactivating a previously canceled subscription.