Lesson 1: The first ten secrets of the book are the most powerful tools for everyone looking to build a pitch that sells. - Deepstash

Lesson 1: The first ten secrets of the book are the most powerful tools for everyone looking to build a pitch that sells.

  • The first secret is to create an attractive or charismatic leader that’s the face of your product. Brand yourself around a niche.
  • The second secret is to glorify your cause and build a movement or a cult around it. Make it seem big and important.
  • The third one is to turn the first two into a vehicle of change. Make your branded persona and your offerings look like a huge opportunity.
  • The fourth secret is strictly related, as it implies building early results by giving people what they want.

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tomjoad

Introverted Extravert

Expert Secrets - Book Review

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