Expert Secrets teaches you how to create and implement an informative marketing plan and putting it into practice, while also showing you what problem you must solve for your prospects or teach them how to do it themselves.
When it comes to business and marketing, the process of turning an idea into practice can be quite lengthy and challenging. Fortunately, Expert Secrets can teach you all about it – and more. The book is packed with proven practices that turn any marketing plan into an instant success.
Now, let’s explore these lessons in detail and see how they can help you learn and practice marketing like a pro.
When you’re making a webinar, you have to think about 4 different elements:
When you’re planning your webinar, the first thing you need to do is build rapport. This is a simple way of saying that you need to make people feel comfortable with you so they’ll listen to what you have to say.
The second element of a successful webinar is to emphasize One Thing. This should be the central focus of your presentation and can help guide the entire presentation, as well as give attendees something concrete to take away from it.
The third element is The Three Secrets: Vehicle (your product), Internal Struggles (problems that your product solves), and External Struggles (the competition). These three elements will help your audience understand why their lives will be better if they purchase your product.
This 5-email sequence is about the origin story, a new opportunity, internal belief change, external belief change, and the stack or sales.
The origin story is an email that outlines how you found your product. You can use this email to provide some context for how you got into the business, or how you found your new company. This email should be short and sweet because it’s just an introduction to what comes next.
The second email explains the new opportunity that has been presented to you. This is where you talk about what happened and how it will affect you personally and professionally. If any changes in your life or career resulted from this opportunity, this is where you explain them!
After that comes the internal belief change: why does this opportunity make sense to me? Why do I feel like it’s worth pursuing? What does it mean for my future? How am I going to approach it? This is where you write about any internal shifts or challenges that come with taking on this new opportunity.
Next comes the external belief change: what does this opportunity mean for other people? What does it mean for our team? For our organization? For our industry as a whole? Make this part about other stakeholders in particular.
Lastly, the stack or the sales is where you get to pitch and monetize your offerings, but not before they realize how much money they’ll make for believing in you. This part is about mutual growth and it tells people that they need to invest in themselves by investing in you.
Expert Secrets is a book that offers tips and tricks for anyone who wants to make money online. It has been called one of the best books on Internet marketing, especially since it gives you a complete system of how to get started making money online today, without any prior experience with making money online or starting an online business.
The 27-year-old start-up founder, the 24-year-old graduate student who wants to start making money online, or the 35-year-old marketer and blogger who wants to monetize and scale their side gig.
“Showing them that it didn’t just work for you, but it also worked for people just like them, is the key to getting them to believe in your framework”
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