- The fifth secret is the big domino. In this part of your marketing plan, your aim is to make everything else seem irrelevant compared to your offering.
- The sixth secret implies taking prospects from emotions to ration by explaining how you were one of them, but after this product, you’ve changed.
- The seventh idea presented tells you how to present yourself as a hero who’s been through a lot of change and became a new person.
- The eighth secret explains how you can bridge all your stories, from your modest beginning to your highest achievement.
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