Conjunction Fallacy: we think something is more likely to happen if it contains a specific condition (loses the first set, but wins the match) than if it is presented as a general event (wins the match).
Law of Triviality: focusing on non-important details (whether or not to put ‘,’ in a certain spot) when there are much more important things (campaign budget) to discuss.
Rhyme-as-reason Effect: we are more likely to believe things if they are rhymed.
Belief Bias: we find arguments stronger if they support what we already believe.
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"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."
A cognitive bias is a systematic error in thinking that occurs when people are processing and interpreting information in the world around them and affects the decisions and judgments that they make. Can be used in Marketing ...
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151 Cognitive Biases
Attentional Bias: subconsciously we choose points where we pay attention to. A smoker is more likely to notice other people smoking.
The optimistic bias toward the future
There’s an extreme positivity bias toward the future: we think that future events are more important to our identity than the past events.
But we have to temper our expectations and keep in mind that no matter the degree in which we can dream up detailed scenes of things yet to come,
6 of the largest decision-making blunders
Sunk-cost fallacy. Present yourself with the new options at hand -- without considering the sunk cost.
Narrow framing. When we're in situations that will repeat themselves over time, we should take a step back and play a game of averages...
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