<ul><li>Remember & Store</li><li>Meaning</li><li>Act & Decide</li><li>Filter & Select</li></ul>see each of them here: <a href="https://upload.wikimedia.org/wikipedia/commons/6/65/Cognitive_bias_codex_en.svg">Wikipedia</a>

Cognitive bias category

It states that making buttons bigger can generate better success-click.There's a concept rely on this:To achieve the intended impact/vision/goals, what aspect can we "change"?

Digging through Fitt's Law

Additionally, you can understand these concepts:<ul><li>Know user goals/objectives/problems</li><li>How the current problem relates to cognitive bias?</li><li>What cognitive biases are the trouble marker?</li><li>What cognitive biases could be the helper?</li><li>How might we improve the experiences based on previous understandings?</li><li>Validate - Does the solution works better?</li></ul>

Additional concept of applying the cognitive biases

<ul><li>Task - what is the specific task you want the user to do?</li><li>Future - Define the objectives and signals</li><li>Identify - what is the problem and what are cognitive biases that are causing/relate to the problem?</li><li>Find out - cognitive biases that can be used (helper) and needed to avoid (trouble maker)</li><li>Design - brainstorming and finding solutions</li></ul>

Framework to apply cognitive bias.

ImplicitUsing the cognitive bias because they understand the common concept (unconsciously applied). ExplicitUsing the cognitive bias with the ability to present the theory and decisions of cognitive bias that is being used.

2 Types of Designer

It helps us apply cognitive biases as one of the ways to solve problems.

Design Chit-Chat kali ini membahas tentang bagaimana menyelesaikan masalah desain menggunakan lensa sains dan psikologi, bersama Rizki Mardita, Senior Product Design Lead dari Tokopedia. Design Chit-Chat adalah talkshow online yang dipandu oleh Borrys Hasian (@borryshasian), membahas seputar desain, inovasi, dan leadership.

Understand yourself and those around you.

psychology

Psychology

product

Product & Design

Design Chit-Chat kali ini membahas tentang bagaimana menyelesaikan masalah desain menggunakan lensa sains dan psikologi, bersama Rizki Mardita, Senior Product Design Lead dari Tokopedia.

Design Chit-Chat adalah talkshow online yang dipandu oleh Borrys Hasian (@borryshasian), membahas seputar desain, inovasi, dan leadership.

Design Chit-Chat is a talkshow hosted by Borrys Hasian, an 🇮🇩 Product Designer based in 🇦🇪 Dubai. He’s an expert in Design Sprint, and he has designed successful & award-winning apps used by millions of people.

Borrys Hasian has 20+ years of experience, including Design Leadership role at two Decacorns in Southeast Asia. Borrys was the first Indonesian to become a Google Expert in Product Design, mentoring startups from around the world in Silicon Valley, US. He studied Urban Planning and Telecommunication Engineering, spent a few years as Lead Mobile Software Engineer, before shifted to Product Design. Currently he’s the Head of Design at PureSquare, Dubai.

Borrys Hasian talks (mostly) about Design, Leadership, Career, and Innovation.
