Cognitive Bias for a better User Experience

• Task - what is the specific task you want the user to do?
• Future - Define the objectives and signals
• Identify - what is the problem and what are cognitive biases that are causing/relate to the problem?
• Find out - cognitive biases that can be used (helper) and needed to avoid (trouble maker)
• Design - brainstorming and finding solutions

It states that making buttons bigger can generate better success-click.

There's a concept rely on this:

To achieve the intended impact/vision/goals, what aspect can we "change"?

Additionally, you can understand these concepts:

• Know user goals/objectives/problems
• How the current problem relates to cognitive bias?
• What cognitive biases are the trouble marker?
• What cognitive biases could be the helper?
• How might we improve the experiences based on previous understandings?
• Validate - Does the solution works better?