Shaming must be relevant
The audience responsible for the shaming should be concerned with the transgression. The audience should be the victim. For instance, second-hand smoke impacts the health of non-smokers.
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Shaming used sparingly
Shaming should be directed where possible benefits are greatest. We all have a limited amount of interest in shaming. It should be used only for the most severe transgressions; otherwise, people will become desensitized, and shaming will lose its effectiveness.
5. Don’t smoke
Photo: WHO/Y. Shimizu
Smoking tobacco causes NCDs such as lung disease, heart disease and stroke. Tobacco kills not only the direct smokers but even non-smokers through second-hand exposure. Currently, there are around 15.9 million Filipino adults who smoke...
Trusted sources
The audience should trust the source of the shaming. The shaming should come from a reputable, trustworthy, non-hypocritical source, otherwise, the impact will be minimal.
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