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Pixar’s Rules of Storytelling Applied to Product Managers & UX Designers
Care
We empathize and admire the underdog, someone who struggles while facing difficult circumstances.
When we care for the end-user, getting to know their struggle, we can go the extra mile to help them.
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SIMILAR ARTICLES & IDEAS:
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Key Ideas
“What you’re trying to do, when you tell a story, is to write about an event in your life that made you feel some ..."
Pete Docter
Pixar’s Plotting Techniques For Structure And Purpose
The Story Spine structure: Once upon a time there was [blank]. Every day, [blank]. One day [blank]. Because of that, [blank]. Until finally [bank].
A story’s purpose: find why you want to tell this story, what belief of yours fueled that story, what does it teach and its purpose. Stories with a purpose that you are passionate about have a bigger impact.
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Key Idea
Rules of storytelling, according to Pixar
- Emphasize trying more than success.
- Having an initial theme while writing is important but don’t get too attached to it.
- Cutting things out
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Key Ideas
Three-Act storytelling structure
One of the oldest and most straightforward storytelling formulas:
- Setup: Set the scene and introduce the character(s)
- Confrontation or “Rising action” : Present a p...
Five-Act storytelling structure
Also known as Freytag’s Pyramid:
- Exposition: Introduce important background information
- Rising action: Tell a series of events to build up to the climax
- Climax: Turn the story around (usually the most exciting part of the story)
- Falling action: Continue the action from the climax
- Dénouement: Ending the story with a resolution.
Before – After – Bridge storytelling formula
- Before: Describe the world with Problem A.
- After: Imagine what it’d be like having Problem A solved.
- Bridge: Here’s how to get there.
Set the stage of a problem that your target audience is likely to experience ( a problem that your company solves). Describe a world where that problem didn’t exist. Explain how to get there or present the solution (i.e. your product or service).