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3. Social Proof & Logo Cloud
Adding the logos of your top clients to the website and providing social proof will help build trust by showing that you have experience working with some of the top brands and delivering great results to them.
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MORE IDEAS ON THIS
Design is essential for website conversion
Design plays a huge role in increasing a website’s conversion rates, along with SEO and quick load time. Within a few seconds, visitors form an opinion about a business based on the website design. Hence, as designers, we must create websites that provide good UX and enou...
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1. Value Proposition
1. Value Proposition - Include the JTBD Statement in the headline of the hero section on the website, next to the CTA. Make sure to draw the user's attention to the benefits that will save them time, effort, or money, and provide a guarantee about your product or service.
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2. CTAs and Follow-ups
CTAs and follow-up banners are key to conversion optimization. Use CTA buttons multiple times throughout the website. Make sure that the color of the CTA buttons should be the same, so the user can tell whether it's a button or not.
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4. Easy & Clear Navigation
Converting visitors into customer is tough when each visitor navigates the website in a unique way. Having a clear navigation on the homepage of the website will ensure that all visitors can navigate the website easily and find what they are seeking.
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7. Responsive Design
If your website isn't mobile-responsive, you’re already losing conversions. Reduce the friction & quantity of copy and images for mobile or small devices. Make sure to give the users key insights that they should see at the top of the website.
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6. Testimonials & Reviews
Testimonials can benefit you in converting more visitors into customers. Humans usually want to believe another person’s thoughts & experience, and one of the most effective ways to do so is to show them a genuine testimonial or review.
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Conclusion
Apply these tips to your client's website, and I am sure you will get a higher CTR than before!
If you found these useful, here is my LinkedIn account, let's connect!
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5. Urgency
Use tags like "Only 5 Left", "Offer Ends in 1 Hour" or "Only 5 Seats Left" to create urgency about your product or service. Try to make it as exclusive as possible. It will make the visitors buy your offerings immediately, if they are in real need of it.
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CURATED FROM
IDEAS CURATED BY
Most of the time, I wondered how can I provide more value for my clients and helping them sell their products or services. Hence, I researched around the topic, and created this curated list of useful tips, that I am sharing with you today! Hope you like it!
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Other curated ideas on this topic:
Leverage Social Proof
When we see that someone else has had a good experience with a service, we want to enjoy the same, and we trust info that comes from other users more than info that comes directly from brands.
- Use social proof to inspire your copy: Reviews & customer surveys can help y...
SOCIAL PROOF
- Ever wonder why TV shows use laugh tracks. It’s so you know when to laugh.
- People will more likely say yes when they see other people doing it too. This is amplified in situations of uncertainty, where we look to others for cues on what we should do.
- Humans are social by n...
How To Be An Authority: Associate With Brands
Associate yourself with brands, trusted people, publications and online authority figures to build social proof. Focus on getting ‘logos’ to create instant persuasion or influence. Getting published in an authoritative source is not easy, but can build credibility that will last....
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