5. Urgency

1. Value Proposition - Include the JTBD Statement in the headline of the hero section on the website, next to the CTA. Make sure to draw the user's attention to the benefits that will save them time, effort, or money, and provide a guarantee about your product or service.

CTAs and follow-up banners are key to conversion optimization. Use CTA buttons multiple times throughout the website. Make sure that the color of the CTA buttons should be the same, so the user can tell whether it's a button or not.

Converting visitors into customer is tough when each visitor navigates the website in a unique way. Having a clear navigation on the homepage of the website will ensure that all visitors can navigate the website easily and find what they are seeking.

If your website isn't mobile-responsive, you’re already losing conversions. Reduce the friction & quantity of copy and images for mobile or small devices. Make sure to give the users key insights that they should see at the top of the website.

Testimonials can benefit you in converting more visitors into customers. Humans usually want to believe another person’s thoughts & experience, and one of the most effective ways to do so is to show them a genuine testimonial or review.

Apply these tips to your client's website, and I am sure you will get a higher CTR than before!

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Adding the logos of your top clients to the website and providing social proof will help build trust by showing that you have experience working with some of the top brands and delivering great results to them.