Mode 1: Ethos - The Appeal To Authority Or Credibility - Deepstash

Mode 1: Ethos - The Appeal To Authority Or Credibility

Under Aristotelian thinking, ethos is the most powerful element of communication. While logos (logic or knowledge) is important – people will believe in us only if they understand what we are trying to say – and pathos (passion) is persuasive – if people can connect and engage with our message they will consider us more favourably – it is ethos (character) that makes us credible in front of an audience.

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xarikleia

“An idea is something that won’t work unless you do.” - Thomas A. Edison

On presenting, appealing, persuading, influencing and communicating, and on seeing presentations as an ebb and flow caused by our own gravity, a tide under our control and to our service, not the other way around.

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