Ethos Dimension 2: Delivery
Establishing that credibility when presenting can be a tough gig. Research suggests that audiences form an impression about our competence within 30 seconds. It’s best to be forewarned and forearmed. That’s where Mueck’s delivery dimension kicks in. Alongside those credentials, we need to demonstrate our gravitas, that poise and self-confidence that signals credibility and authority. And we need to be conscious of how our non-verbal signals can enhance our message or undermine it completely, whether through eye contact (or not), the right (or wrong) gestures and how we use our voice.
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On presenting, appealing, persuading, influencing and communicating, and on seeing presentations as an ebb and flow caused by our own gravity, a tide under our control and to our service, not the other way around.
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