Mode 2: Pathos - The Appeal To Emotions - Deepstash

Mode 2: Pathos - The Appeal To Emotions

Because decisions are so often made emotionally rather than rationally, Aristotle’s pathos, the ability to move people emotionally, is a crucial element of persuasion, that all-important factor in delivering a message successfully. 

Communication is about establishing shared meaning. If we can create and deliver content that connects and resonates, not just intellectually but also emotionally, we’re much more likely to get our message across as a result.

That’s why storytelling is such a powerful tool in our presentation toolbox, guaranteed, if done well, to tick Aristotle’s pathos box.

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xarikleia

“An idea is something that won’t work unless you do.” - Thomas A. Edison

On presenting, appealing, persuading, influencing and communicating, and on seeing presentations as an ebb and flow caused by our own gravity, a tide under our control and to our service, not the other way around.

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