Despite Aristotle’s bold claim that ethos is the most important element of communication, we won’t get far if we can’t marshal the argument – the proof – that logos implies. However we choose to marshal our thoughts and hone our argument, we have to get our facts straight and know how best to communicate them to others.
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On presenting, appealing, persuading, influencing and communicating, and on seeing presentations as an ebb and flow caused by our own gravity, a tide under our control and to our service, not the other way around.
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