The Mom Test - Deepstash
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The Mom Test

It’s called The Mom Test because it leads to questions that even your mom can’t lie to you about.

1. Talk about their life instead of your idea.

2. Ask about specifics in the past instead of generics or opinions about the future.

3. Talk less and listen more.

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prince_rahul

"A good idea should be like a girl's skirt; long enough to cover the subject and short enough to create interest."

Let’s say you’ve got a business idea. How can you tell if it’s worth exploring before you blow all your life savings on it? You may ask for the opinion of your co-workers or family members, but unfortunately, all those people will serve you sweet words to avoid hurting your feelings or hearing your pitch. So, how can you tell what your true audience is thinking? Try The Mom Test….

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Help think through the problem

Instead of imposing your opinion, guide them through the process you might use to reach a conclusion. Ask the questions you would ask yourself, and give them an opportunity to talk through the options with you. That approach will help build problem-solving skills that translate ...

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