The Mom Test
It’s called The Mom Test because it leads to questions that even your mom can’t lie to you about.
1. Talk about their life instead of your idea.
2. Ask about specifics in the past instead of generics or opinions about the future.
3. Talk less and listen more.
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The more one seeks to rise into height and light, the more vigorously do ones roots struggle earthward, downward, into the dark, the deep — into evil.
Let’s say you’ve got a business idea. How can you tell if it’s worth exploring before you blow all your life savings on it? You may ask for the opinion of your co-workers or family members, but unfortunately, all those people will serve you sweet words to avoid hurting your feelings or hearing your pitch. So, how can you tell what your true audience is thinking? Try The Mom Test….
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