Different Platforms, Different Voices

Your personal brand needs to have a consistent voice with one core message. Look at Instagram’s own account: The social media platform shares stunning photos taken by its users. The theme? Unique stories that showcase the platform’s potential. It’s obvious after even five seconds of scrolling.

The No. 1 mistake people make with personal branding efforts is failing to define their mission or theme; they don’t clearly answer the question, “What am I doing on this platform?”

The No. 2 mistake is not sticking to that mission or theme.