Keep reading for FREE
Your personal brand needs to have a consistent voice with one core message. Look at Instagram’s own account: The social media platform shares stunning photos taken by its users. The theme? Unique stories that showcase the platform’s potential. It’s obvious after even five seconds of scrolling.
The No. 1 mistake people make with personal branding efforts is failing to define their mission or theme; they don’t clearly answer the question, “What am I doing on this platform?”
The No. 2 mistake is not sticking to that mission or theme.
Still not sure what kind of content is right for your personal brand?
Start by building a “fort” of topics:
Align these four categories with specific social channels, and you’ll start your journey to a delightful personal brand loved by peers, colleagues, and customers alike.
Nobody wants to see a personal profile that’s just a company billboard—not you, not me, and not your stakeholders. A business-only social media presence will feel inauthentic to everyone involved. Show people you’re a real human.
If you have hang-ups creating content, there’s an easy solution: Don’t try too hard. Capture what’s real. This requires a level of vulnerability.
Just make sure you have boundaries in place.
I use a framework of three content types when teaching people how to make professional posts about their industries, careers, or businesses: sunshine, science, and sales.
Sunshine content shines a light on other people. Maybe that’s an appreciation post. Maybe you’re simply telling your followers what you’re grateful for.
Science content is a look behind the scenes. How do you get it all done? How does your successful company stay running?
Sales content is generally a call to action (CTA) for your audience members. Running a cool promotion? Let your followers know.
Posting about your hobbies and the ways you de-stress is another way to attract followers.
These posts allow members of your network to relate to you.
A great personal brand feels like an organic extension of your life rather than part of a to-do list. Including hobbies in your content mix shouldn’t require a massive routine change. That’s important because you don’t have an hour to spend planning epic content. Don’t make this harder than it needs to be.
In all likelihood, you became a business leader because you have a cocktail of valuable (and interesting) experiences—in life, in your industry, in the world. People respect thought leaders with original, compelling insights.
As you’re cranking through the day, don’t be afraid to share your work-related musings, best practices, successes, and failures. Social media is all about micro-moments, so don’t be afraid to “write tight” and post as a thought occurs to you.
"Winning isn't everything, but wanting to win is." I love Indian culture ❤ |Gourmand | Traveler 🛫 Greetings from Romania 🇷🇴
So I guess that social media thing is more than just a fad, huh?
MORE LIKE THIS
5 Tips for Building a Personal Brand
7 Tips to Become a Marketing Pro: Brand Personality Still Wins
Ready for the next level?
Read Like a Pro
Explore the World’s
Take Your Ideas
Just press play and we take care of the words.
No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.
2 Million Stashers
Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.
Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.
This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!
Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.
Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.
I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!
Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.
Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.
Read & Learn
Access to 200,000+ ideas
Access to the mobile app
Unlimited idea saving & library
Unlimited listening to ideas
Downloading & offline access
Claim Your Limited Offer
Get Deepstash Pro
75% OFF | 1-Year Pro Subscription