4 Types of Content That Will Electrify Your Personal Brand - Deepstash
4 Types of Content That Will Electrify Your Personal Brand

4 Types of Content That Will Electrify Your Personal Brand

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Different Platforms, Different Voices

Different Platforms, Different Voices

Your personal brand needs to have a consistent voice with one core message. Look at Instagram’s own account: The social media platform shares stunning photos taken by its users. The theme? Unique stories that showcase the platform’s potential. It’s obvious after even five seconds of scrolling.

The No. 1 mistake people make with personal branding efforts is failing to define their mission or theme; they don’t clearly answer the question, “What am I doing on this platform?”

The No. 2 mistake is not sticking to that mission or theme.

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4 Types of Content

Still not sure what kind of content is right for your personal brand?

Start by building a “fort” of topics:

  1. Family,
  2. Occupation,
  3. Recreation,
  4. Thoughts.

Align these four categories with specific social channels, and you’ll start your journey to a delightful personal brand loved by peers, colleagues, and customers alike.

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1. Family

1. Family

Nobody wants to see a personal profile that’s just a company billboard—not you, not me, and not your stakeholders. A business-only social media presence will feel inauthentic to everyone involved. Show people you’re a real human

If you have hang-ups creating content, there’s an easy solution: Don’t try too hard. Capture what’s real. This requires a level of vulnerability. 

Just make sure you have boundaries in place.

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2. Occupation

2. Occupation

I use a framework of three content types when teaching people how to make professional posts about their industries, careers, or businesses: sunshine, science, and sales.

Sunshine content shines a light on other people. Maybe that’s an appreciation post. Maybe you’re simply telling your followers what you’re grateful for.

Science content is a look behind the scenes. How do you get it all done? How does your successful company stay running?

Sales content is generally a call to action (CTA) for your audience members. Running a cool promotion? Let your followers know.

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3. Recreation

3. Recreation

Posting about your hobbies and the ways you de-stress is another way to attract followers. 

  • Love to run? Share some shots of the trail. 
  • Are you a history buff? Post about the most recent book you’re reading. 

These posts allow members of your network to relate to you.

A great personal brand feels like an organic extension of your life rather than part of a to-do list. Including hobbies in your content mix shouldn’t require a massive routine change. That’s important because you don’t have an hour to spend planning epic content. Don’t make this harder than it needs to be.

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4. Thoughts

4. Thoughts

In all likelihood, you became a business leader because you have a cocktail of valuable (and interesting) experiences—in life, in your industry, in the world. People respect thought leaders with original, compelling insights.

As you’re cranking through the day, don’t be afraid to share your work-related musings, best practices, successes, and failures. Social media is all about micro-moments, so don’t be afraid to “write tight” and post as a thought occurs to you.

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CURATED BY

refresh

"Winning isn't everything, but wanting to win is." I love Indian culture ❤ |Gourmand | Traveler 🛫 Greetings from Romania 🇷🇴

So I guess that social media thing is more than just a fad, huh?

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