4 Types of Content

Still not sure what kind of content is right for your personal brand?

Start by building a “fort” of topics:

Family,
Occupation,
Recreation,
Thoughts.

Align these four categories with specific social channels, and you’ll start your journey to a delightful personal brand loved by peers, colleagues, and customers alike.

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3. Recreation

Posting about your hobbies and the ways you de-stress is another way to attract followers.

Love to run? Share some shots of the trail.
Are you a history buff? Post about the most recent book you’re reading.

These posts allow members of your network to relate to y...

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Nobody wants to see a personal profile that’s just a company billboard—not you, not me, and not your stakeholders. A business-only social media presence will feel inauthentic to everyone involved. Show people you’re a real human.

If you have hang-ups creating content, ther...

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Different Platforms, Different Voices

Your personal brand needs to have a consistent voice with one core message. Look at Instagram’s own account: The social media platform shares stunning photos taken by its users. The theme? Unique stories that showcase the platform’s potential. It’s obvious after even five seconds...

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2. Occupation

I use a framework of three content types when teaching people how to make professional posts about their industries, careers, or businesses: sunshine, science, and sales.

Sunshine content shines a light on other people. Maybe that’s an appreciation post. Ma...

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4. Thoughts

In all likelihood, you became a business leader because you have a cocktail of valuable (and interesting) experiences—in life, in your industry, in the world. People respect thought leaders with original, compelling insights.

As you’re cranking through the day, don’t be afraid to share your...

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