4. Thoughts

In all likelihood, you became a business leader because you have a cocktail of valuable (and interesting) experiences—in life, in your industry, in the world. People respect thought leaders with original, compelling insights.

As you’re cranking through the day, don’t be afraid to share your work-related musings, best practices, successes, and failures. Social media is all about micro-moments, so don’t be afraid to “write tight” and post as a thought occurs to you.