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3. Recreation
Posting about your hobbies and the ways you de-stress is another way to attract followers.
- Love to run? Share some shots of the trail.
- Are you a history buff? Post about the most recent book you’re reading.
These posts allow members of your network to relate to you.
A great personal brand feels like an organic extension of your life rather than part of a to-do list. Including hobbies in your content mix shouldn’t require a massive routine change. That’s important because you don’t have an hour to spend planning epic content. Don’t make this harder than it needs to be.
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1. Family
Nobody wants to see a personal profile that’s just a company billboard—not you, not me, and not your stakeholders. A business-only social media presence will feel inauthentic to everyone involved. Show people you’re a real human.
If you have hang-ups creating content, ther...
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Different Platforms, Different Voices
Your personal brand needs to have a consistent voice with one core message. Look at Instagram’s own account: The social media platform shares stunning photos taken by its users. The theme? Unique stories that showcase the platform’s potential. It’s obvious after even five seconds...
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2. Occupation
I use a framework of three content types when teaching people how to make professional posts about their industries, careers, or businesses: sunshine, science, and sales.
Sunshine content shines a light on other people. Maybe that’s an appreciation post. Ma...
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4. Thoughts
In all likelihood, you became a business leader because you have a cocktail of valuable (and interesting) experiences—in life, in your industry, in the world. People respect thought leaders with original, compelling insights.
As you’re cranking through the day, don’t be afraid to share your...
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4 Types of Content
Still not sure what kind of content is right for your personal brand?
Start by building a “fort” of topics:
- Family,
- Occupation,
- Recreation,
- Thoughts.
Align ...
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IDEAS CURATED BY
So I guess that social media thing is more than just a fad, huh?
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Content Marketing
A content marketing strategy involves any type of content that you publish online, from your landing pages and blog posts to your social media accounts.
24. Check out LinkedIn‘s Content Marketing Score & Trending Content Resources
- You can learn how impactful your organic and paid LinkedIn marketing content is with the platform's Content Marketing Score and Trending Content resources.
- Your Content Marketing Score tell...
Streamline Content Creation With Batchworking
- Plan a Month of Content: map out the entire month on content.
- Create All Visual Content. Write a list of everything you need from stock photos, custom graphics, videos, Reels, cover images, etc. Once you have the list, it’s time to start creating.
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