Connectors, Mavens & Salesmen
Connectors are the people who link us up to the world, who introduce us to our social circles. These are people who know a lot of people, the kind of people who know everyone. Sprinkled across every walk of life are a handful of people with a truly extraordinary knack of making friends and acquaintances.
We all know someone like this
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An aspiring writer. Loves reading, walking and spending time with my wife.
Malcom Gladwell forms an interesting account of how a piece of extraordinary news can travel a long distance in a short time. These are what he calls social/word-of-mouth epidemics. Word-of-mouth communication remains the most important form of human communication.
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