Teboho Matsoha's Key Ideas from The Tipping Point
by Malcolm Gladwell
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Connectors, Mavens & Salesmen
Connectors are the people who link us up to the world, who introduce us to our social circles. These are people who know a lot of people, the kind of people who know everyone. Sprinkled across every walk of life are a handful of people with a truly extraordinary knack of making friends and acquaintances.
We all know someone like this
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Mavens
The word Maven comes from the Yiddish, and it means 'one who accumulates knowledge'.
Mavens not only obsess on getting information. What sets them apart is that once they figure something out they want to tell people about their find. They are more socially motivated.
It must be noted that these kinds of people do not want to persuade but are more motivated to educate and to help.
To be a Maven is to be a teacher, but it is also, even more emphatically, to be a student.
Mavens are really information brokers, sharing and trading what they know.
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Salesmen
For social epidemics to start, some people are actually going to have to be persuaded. For everyone, in the end, to eventually fall in line is something we normally credit to peer pressure. But peer pressure is not always an automatic and unconscious process. It means, as often as not, that someone went out to one of his peers and pressured them.
The people applying the peer pressure with the skills of persuading the skeptics are the salesmen.
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Conclusion
In a social epidemics, Mavens are data banks: they provide the message. Connectors are the social glue: they spread it. Salesmen have the skills to persuade us when we are unconvinced of what we are hearing.
All three groups are the critical groups to the tipping of word-of-mouth epidemics.
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IDEAS CURATED BY
An aspiring writer. Loves reading, walking and spending time with my wife.
CURATOR'S NOTE
Malcom Gladwell forms an interesting account of how a piece of extraordinary news can travel a long distance in a short time. These are what he calls social/word-of-mouth epidemics. Word-of-mouth communication remains the most important form of human communication.
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