Conclusion
In a social epidemics, Mavens are data banks: they provide the message. Connectors are the social glue: they spread it. Salesmen have the skills to persuade us when we are unconvinced of what we are hearing.
All three groups are the critical groups to the tipping of word-of-mouth epidemics.
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An aspiring writer. Loves reading, walking and spending time with my wife.
Malcom Gladwell forms an interesting account of how a piece of extraordinary news can travel a long distance in a short time. These are what he calls social/word-of-mouth epidemics. Word-of-mouth communication remains the most important form of human communication.
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